Change for Strength

Mag. Markus Kraetschmer

Mag. Markus Kraetschmer

Born on 10 December 1971, Vienna

The path so far

Academic High School

Matura, June 1989

Vienna University of Economics and Business

Completion of Business Administration, June 1995

Schoellerbank AG, Vienna

Junior Controller, 07/1995 - 10/1997

FK Austria Wien (Group)
  • Various functions, Manager from 1997
  • CEO of FAK AG from 2008
  • Managing Director of various subsidiaries (Ltd. for Food & Beverage, Merchandising, Real Estate, International Marketing), 11/1997 - 06/2021
  • Sporting successes of FK Austria Wien under MK's leadership (National):
    3x Austrian Championship
    5x Austrian Cup Winner
    2x Super Cup Winner
    3x Indoor Champion
  • Sporting successes of FK Austria Wien under MK's leadership (International):
    1x UEFA Champions League Group Stage
    1x UEFA Cup Quarter Finals
    6x UEFA Cup/Europa League Group Stage
Mandates on Austrian FA (ÖFB) committees

Presidential Board, Board of Directors, Finance Commission, Supervisory Board of Austrian FA Business ltd.), 03/2006 - 06/2021

Mandates on Austrian LEAGUE (ÖFBL) committees

Vice President, Supervisory Board member, various working groups such as TV contract and licensing, 03/2006 - 06/2021

International Mandates

ECA - European Club Association, 02/2007 - 06/2021

ESG/CSR activities
  • Creation of a separate FK Austria Wien brand for the areas of environment (Environmental Award of the City of Vienna, stadium construction according to ÖGNI criteria)
  • Society commitment (SCORT Foundation, Special Violets)
  • Social commitment (Caritas, learning assistance, special therapies)
  • Development of the dual education model with the Ball Sports High School, Vienna (Soccer, American Football, Basketball, Volleyball)
  • Co-Development of the dual training model with the VIOLAFIT program (club internal at FK Austria Wien)
  • Development of the women's football department incl. Youth Academy (from 2015) at FK Austria Wien
  • CSR/ESG-Workshops and Consulting for Clubs (from 01/2022)
Development of the internationalisation strategy - FK Austria Wien Partnerships with:
  • Zenit St. Petersburg (RUS)
  • BVB Dortmund (D)
  • FC Bayern München (D) - IT department, SAP project
  • Implementation of SAP project in all areas of the club (Sport & Admin) at FK Austria Wien, since 2018
  • Cashless Payment (Generali Arena, Vienna - 2018/First stadium in Austria)
  • Consulting of Start-Ups and APP-Developments in the field of Soccer, Fitness, Influencer etc. (eg ESPORTIDO plc)
  • Planning and implementation of the new building of the club academy (06/2010) at FK Austria Wien
  • Successive modernisation of the stadium (new stand, floodlights, lawnheating) at FK Austria Wien
  • Initiator of the S.T.A.R. project (new stadium, training plant modernisation, academy extension) at FK Austria Wien
Technical Presentations
  • University of Nevada, Las Vegas (USA)/Boyd School of Law - Class "Professional Sports Law"
  • University of Salzburg/Course Sport Journalism - Class "Interviewtraining"
  • Euro-FH of Hamburg (GER) - Certificate Course Marketing, 11/2023
  • Austrian Soccer League´s Academy and Campus
  • Contrast Management Academy at international congresses
  • Technical articles and co-book author
Lecturer at the International Football Institute (IFI; in cooperation with HAM in Ismaning, GER)
  • Bachelor-Module "Organisation in Football"
  • Masters-Module "International Association Management"
  • Institute's Certificate Program Module "Strategic Management"
  • AMERICAN FOOTBALL - ELF Project of the Vienna Vikings (starting in 09/2021; Structure Ltd. Company-Association; Investors; Sponsorships) - Champions of the ELF 2022 (in the first year of this new Franchise)
  • BASKETBALL - Vienna DC Timberwolves (Structure Ltd. Company-Association; Investors; Sponsorships)
  • SOCCER - M&A Projects; Special Financing Solutions; Clubs' Cooperations
  • VOLLEYBALL - Project "New Austrian Volleyball League-ÖVL" (Structuring League Association in cooperation with National Association; Development)
  • IFI-CONSULTING - Strategic Partnerships for Consulting of Clubs, Associations and Partners in Soccer in the Region A - CH - GER
  • START-UP Companies - Finding Partners and Investors, different fields like Energie, Senior Living, Senior Care Services and Foreign Languages etc.
Current Shareholdings of MK Consulting ltd
  • Football AFC Betriebs ltd (FN 565536x)
  • Unique Soccer Cooperations - USC ltd (FN 598850m)
  • Die Karrierebegleiter - DKB ltd (FN 603810g)
  • ESPORTIDO plc (Munich Local Court HRB 259706)
Current mandates of Markus Kraetschmer
  • Managing Director "MK Consulting ltd" (FN 560257h)
  • Managing Director "Unique Soccer Cooperations - USC ltd" (FN 598850m)
  • Managing Director "Die Karrierebegleiter - DKB ltd" (FN 603810g)
  • Senior Advisor to the Management Board Alessa Capital ltd (London)
  • Senior Advisor to the Management Board Activo Investment Holding SA (Reg. B265946 LUX)
  • Senior Advisor to the Board of Directors of Esportido AG (Amtsgericht München HRB 259706)
  • Senior Advisor to the Board of Presidents (for Strategy, Structure, Sponsoring) of ÖVL - Austrian Volleyball Bundesliga (ZVR 1983883977)
  • Founder of the project "ESG4sports" (ESG strategies for sports organisations and clubs)
  • Member of the advisory board of the ELF franchise of the Vienna Vikings (Football AFC Betriebs GmbH, FN 565536x)

Personal Awards
  • Golden City Hall Man, Vienna (2014)
  • Grand Decoration of Honour, Burgenland (2018)
  • VICTOR Sports Manager of the Year (2018)
  • German (mother tongue)
  • English (native proficiency; spoken and written fluently)
  • French, Spanish (basic knowledge)


Our latest projects

Die Karrierebegleiter - DKB ltd

07 / 2023

Die Karrierebegleiter - DKB ltd

Now that all the formal steps have been finalized, the company "Die Karrierebegleiter - DKB ltd" can also get off the ground. This is the latest investment by MK Consulting GmbH. As clearly communicated by owner and managing director Markus Kraetschmer from the beginning, the build-up of equity investments in various business areas is being consistently pursued as an important field for the company.

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Die „Unique Soccer Cooperations – USC ltd“

03 / 2023

Die „Unique Soccer Cooperations – USC ltd“

When MK Consulting GmbH was founded in the summer of 2021, it was clear to owner and managing director Markus Kraetschmer that the development of equity investments in various business areas would be an important pillar for the company.

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2023 has started with interesting lectures and panel discussions

02 / 2023

2023 has started with interesting lectures and panel discussions

When founding MK Consulting GmbH in the summer of 2021, Managing Director Markus Kraetschmer decided to pass on his know-how and experience from a quarter of a century in the sports business with lecturing activities and as a participant in panel discussions.

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SPORTSBUSINESS.AT – Speed Date Interview with Markus Kraetschmer

12 / 2022

SPORTSBUSINESS.AT – Speed Date Interview with Markus Kraetschmer

At the end of the first full business year of MK Consulting GmbH, our managing partner Markus Kraetschmer talks to editor-in-chief Michael FIALA about the main business areas of the company, the development of interesting projects in American Football, Volleyball, Basketball and Soccer, the expansion of his teaching activities at the International Football Institute (IFI, Munich-Ismaning and Vienna) and other universities, and why Consulting Activities in the various sports will continue to gain importance in the coming years.

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Please contact us via mail
or via Mobile Phone +43 676 88 676 1201


Voices of valued partners

MK Consulting GmbH

Bechadeweg 1a

2371 Hinterbrühl

Telefon: +43 676 88 6761201


Thank you!