Change for Strength

Mag. Markus Kraetschmer

Mag. Markus Kraetschmer

Born on 10 December 1971, Vienna

The path so far

Academic High School

Matura, June 1989

Vienna University of Economics and Business

Completion of Business Administration, June 1995

Schoellerbank AG, Vienna

Junior Controller, 07/1995 - 10/1997

FK Austria Wien (Group)
  • Various functions, Manager from 1997
  • CEO of FAK AG from 2008
  • Managing Director of various subsidiaries (Ltd. for Food & Beverage, Merchandising, Real Estate, International Marketing), 11/1997 - 06/2021
  • Sporting successes of FK Austria Wien under MK's leadership (National):
    3x Austrian Championship
    5x Austrian Cup Winner
    2x Super Cup Winner
    3x Indoor Champion
  • Sporting successes of FK Austria Wien under MK's leadership (International):
    1x UEFA Champions League Group Stage
    1x UEFA Cup Quarter Finals
    6x UEFA Cup/Europa League Group Stage
Mandates on Austrian FA (ÖFB) committees

Presidential Board, Board of Directors, Finance Commission, Supervisory Board of Austrian FA Business ltd.), 03/2006 - 06/2021

Mandates on Austrian LEAGUE (ÖFBL) committees

Vice President, Supervisory Board member, various working groups such as TV contract and licensing, 03/2006 - 06/2021

International Mandates

ECA - European Club Association, 02/2007 - 06/2021

CSR activities
  • Creation of a separate FK Austria Wien brand for the areas of environment (Environmental Award of the City of Vienna, stadium construction according to ÖGNI criteria)
  • Society commitment (SCORT Foundation, Special Violets)
  • Social commitment (Caritas, learning assistance, special therapies)
  • Development of the dual education model with the Ball Sports High School, Vienna (Soccer, American Football, Basketball, Volleyball)
  • Co-Development of the dual training model with the VIOLAFIT program (club internal at FK Austria Wien)
  • Development of the women's football department incl. Youth Academy (from 2015) at FK Austria Wien
  • CSR/ESG-Workshops and Consulting for Clubs (from 01/2022)
Development of the internationalisation strategy - FK Austria Wien Partnerships with:
  • Zenit St. Petersburg (RUS)
  • BVB Dortmund (D)
  • FC Bayern München (D) - IT department, SAP project
Digitalisation
  • Implementation of SAP project in all areas of the club (Sport & Admin) at FK Austria Wien, since 2018
  • Cashless Payment (Generali Arena, Vienna - 2018/First stadium in Austria)
  • Consulting of Start-Ups and APP-Developments in the field of Soccer, Fitness, Influencer etc.
Infrastructure
  • Planning and implementation of the new building of the club academy (06/2010) at FK Austria Wien
  • Successive modernisation of the stadium (new stand, floodlights, lawnheating) at FK Austria Wien
  • Initiator of the S.T.A.R. project (new stadium, training plant modernisation, academy extension) at FK Austria Wien
Technical Presentations
  • University of Nevada, Las Vegas (USA)/Boyd School of Law - Class "Professional Sports Law"
  • University of Salzburg/Course Sport Journalism - Class "Interviewtraining"
  • Austrian Soccer League´s Academy and Campus
  • Contrast Management Academy at international congresses
  • Technical articles and co-book author
Lecturer at the International Football Institute (IFI; in cooperation with HAM in Ismaning, GER)
  • Bachelor-Module "Organisation in Football"
  • Masters-Module "International Association Management"
  • Institute's Certificate Program Module "Strategic Management"
Consulting
  • AMERICAN FOOTBALL - ELF Project of the Vienna Vikings (starting in 09/2021; Structure Ltd. Company-Association; Investors; Sponsorships) - Champions of the ELF 2022 (in the first year of this new Franchise)
  • BASKETBALL - Vienna DC Timberwolves (Structure Ltd. Company-Association; Investors; Sponsorships)
  • SOCCER - M&A Projects; Special Financing Solutions; Clubs' Cooperations
  • VOLLEYBALL - Project "New Austrian Volleyball League-ÖVL" (Structuring League Association in cooperation with National Association; Development)
  • IFI-Consulting - Strategic Partnerships for Consulting of Clubs, Associations and Partners in Soccer in the Region A - CH - GER
  • START-UP Companies - Finding Partners and Investors, different fields like Energie, Food and Foreign Languages etc.
Personal Awards
  • Golden City Hall Man, Vienna (2014)
  • Grand Decoration of Honour, Burgenland (2018)
  • VICTOR Sports Manager of the Year (2018)
Languages
  • German (mother tongue)
  • English (native proficiency; spoken and written fluently)
  • French, Spanish (basic knowledge)

News

Our latest projects

ESPORTIDO - Presentation of an exciting Innovation in the Field of Digitization in Sports and Entertainment

11 / 2022

ESPORTIDO - Presentation of an exciting Innovation in the Field of Digitization in Sports and Entertainment

For the 10th time, the "Who's Who" of the industry met at the dbb forum on November 17th, 2022 for the annual knowledge transfer in Berlin. Top speakers and experts presented their learnings, best cases and discussed the most important trends in sports business and entertainment on three stages.

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Exciting new digital development from Austria for the soccer transfer market

11 / 2022

Exciting new digital development from Austria for the soccer transfer market

What determines the sporting success of a soccer club? "Its financial resources", is usually the answer to that. Transfer fees and commissions for transfers in professional football have recently reached record levels and have once again speeded up the race for top results and trophies.

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The VIENNA VIKINGS are the champions of the EUROPEAN LEAGUE of FOOTBALL 2022Impressive success of the new franchise from Vienna!

09 / 2022

The VIENNA VIKINGS are the champions of the EUROPEAN LEAGUE of FOOTBALL 2022Impressive success of the new franchise from Vienna!

"When VIKINGS President Karl Wurm called me in August 2021 and asked me for my assessment of the new European League of Football (ELF), I would never have thought such a development possible - I guess only sport writes such stories!" Read here a summary of an incredible journey of the managing director of MK Consulting ltd. Markus Kraetschmer.

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CEO Markus Kraetschmer in LaOla1.at-Inside Talk

07 / 2022

CEO Markus Kraetschmer in LaOla1.at-Inside Talk

After one year in his new position, our managing partner talks about the development of the new company, interesting projects in American Football, Volleyball, Basketball and Soccer, his passion for teaching at the International Football Institute and why the consulting sector will continue to grow in various sectors of sport.

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Please contact us via mail office@markuskraetschmer.at
or via Mobile Phone +43 676 88 676 1201

Testimonials

Voices of valued partners

MK Consulting GmbH

Bechadeweg 1a

2371 Hinterbrühl

Telefon: +43 676 88 6761201

Mail: office@markuskraetschmer.at

Thank you!