Latest news from MK Consulting

11 / 2022

ESPORTIDO - Presentation of an exciting Innovation in the Field of Digitization in Sports and Entertainment

On November 17th, 2022, the anniversary edition of DIGITAL SPORTS & ENTERTAINMENT took place at the dbb Forum in Berlin. Exciting inputs and discussions at a top-class congress.

For the 10th time, the "Who's Who" of the industry met at the dbb forum on November 17th, 2022 for the annual knowledge transfer in Berlin. Top speakers and experts presented their learnings, best cases and discussed the most important trends in sports business and entertainment on three stages.
A Quantum of Solace

Together with and for our new partner ESPORTIDO, our managing director Markus Kraetschmer was also on site. ESPORTIDO is a new social community platform that combines real physical activity, fan entertainment, gaming, and e-commerce. In addition to movement and training sessions in live game challenges between athletes, clubs, brands and their fans, real value-added fan engagement becomes possible. How does this connect digital and analog in fan engagement? In what ways can the "phygital" experience be used as a club and brand driver for branding or conversion? Markus Kraetschmer was able to answer these and similar questions in his role as consultant and member of the management team together with consultant Serkan Yel and esportido CEO Matthias Wengenroth at the podium of the stage in the atrium of the congress in your presentation and the subsequent interview session.

"esportido is really a very innovative and exciting project in the field of phygital entertainment! ", says CEO Markus Kraetschmer. "I am pleased that I can support esportido CEO Matthias Wengenroth in this mandate for several months in the area of business and strategy development, as well as help in customer and sponsor acquisition and in attracting additional investors!"

esportido shows the future of fan engagement and manages to scale physical experiences and activities digitally and create added value for both partners (idols & teams), brands (sponsors & advertising partners) and users (fans & gamers).

With "" and "ido.sports", the first apps will be offered in the popular stores in the near future. "The last few months have shown us that for numerous athletes and clubs in many different sports, the esportido apps create opportunities to connect with your fans in combination with active physical activity, to create a win-win-win situation in combination with interested Brands! Especially in times when there are repeated warnings about the damage to health caused by far too little physical activity among young people, this new type of fan engagement can make a big difference," says Kraetschmer, looking forward to the apps' imminent launch with the first live challenges.

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19.11.2022 - MK Consuling GmbH
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